Terms of Service

Last updated 8 October 2026

Who you are agreeing with

Ongaro Samuele, Via Venezia 22, 37069 Villafranca di Verona (VR), Italy. These terms are the agreement between you and us about using Vyyna. By using the app you accept them; if you do not, do not use it.

Using Vyyna

Vyyna lets you recreate popular visual formats using your own photos: a trend is a recipe applied to a photo you add; a reshoot is one of our own photographs, made again with you in it. You need to be at least 13, and old enough to enter a binding contract where you live — if you are not, an adult responsible for you has to agree to these terms on your behalf. Vyyna is available as a website and as a mobile app, and these terms cover both.

Vyyna also sells a Studio for shops and brands: you give the address of your own online shop, we read it into a brand kit — your colours, your typefaces, your logo and the words you sell in — and you add products from their own pages or from photographs of yours. Its templates make AI product photography, adverts, posters, marketplace listing images and short AI UGC ad clips, in which one of our filmed scenes is rebuilt with your product in it. Everything in these terms about your content, your credits, your plan and your licence applies to the Studio exactly as it does to the rest of Vyyna.

Your content

You must have the right to use every photo and video you upload. If one shows another person, you must have their consent. You keep ownership of what you create, and you are responsible for what you upload and for what you do with the result — including where you publish it and what soundtrack you add to it there.

We use what you upload for one thing: making the result you asked for. The AI providers that produce it get the same narrow permission and no more — none of them may use your photos or your results to train their models — and we ask them to delete their copy as soon as the result exists.

Commercial use needs a Creator or Studio plan. Without a plan, or on Starter, what you create is for personal use: your own profiles, your own memories. Selling it, using it in advertising, on products or for a client requires a Creator or Studio plan active when the creation is made; a creation made under such a plan stays yours to use commercially after it ends. Buying a credit pack does not grant the licence on its own: credits are what a creation costs, and the licence comes from the plan that was running when it was made.

A photo is cropped on your phone before it is sent. A video is uploaded whole, because a phone cannot cut one, and the original is deleted the instant the seconds you kept have been cut from it — only those seconds reach the provider.

Creations are kept for 30 days without a plan; with a plan they are kept for as long as the plan runs, and for 30 days after it ends. Then they are deleted permanently. The date is shown on each creation. They are not stored inside the app, so if you want to keep something, download it or save it to your photo library before then. Once a creation is deleted — by you, because its date has come, or because you deleted your account — it cannot be recovered by you or by us.

Deleting your account deletes every creation immediately. Your account itself can be restored by signing in again within 30 days, and your credits come back with it; your creations do not.

Your brand, and the shop we read

When you give us the address of a shop, you are instructing us to fetch its publicly available pages on your behalf and read what is on them. By doing that you confirm that the shop is yours, or you are authorised to act for whoever owns it, and that you own or are licensed to use the brand we read from it — the name, the logo, the typefaces, the colours and the words — and the product photographs we build from. Do not point the Studio at a shop you have no right to: a competitor’s, a brand you admire, a marketplace seller who is not you.

We read only what the site serves to an ordinary visitor, we respect a site that refuses automated readers, and we keep the brand and product details we extracted rather than the pages themselves. We do not check who owns a trade mark and we are not able to: that confirmation is yours, and you are responsible for it and for what you publish afterwards.

Your product keeps its own shape. Every template is written to hold the product as your photograph shows it — its form, its colours, its materials and the words on its label — and to invent nothing onto it: no logo that is not there, no slogan, and no figure, capacity, duration or percentage. A generated picture must still describe the thing you actually ship. Where a marketplace, an advertising regulator or a consumer law requires an image to represent the product accurately, that duty is yours, and a picture that misrepresents what a buyer receives is a breach of these terms.

Labelling AI-generated images and video

Everything made with Vyyna is generated, and where you publish it decides what you have to say about that. Marketplaces, advertising platforms and the law in some places now ask for AI-generated or AI-modified media to be disclosed — Meta and TikTok give advertisers a switch for it, Etsy asks sellers to declare AI use on a listing, Amazon asks for substantial AI modification to be disclosed, and transparency obligations under the EU AI Act began applying during 2026. Those rules are not ours to grant or to waive: check the current policy of the platform you are publishing to, and comply with it.

One rule here is ours and does not change. The people in our filmed scenes are actors and models engaged by us, not your customers. A clip or a picture made with Vyyna may never be presented as a genuine customer, a review or a testimonial, and no claim may be put into one that your own product page does not already support.

What is not allowed

• Sexual content involving real people who have not consented, or involving minors.
• Impersonating someone in a way designed to deceive or harm.
• Forging documents, identities or official records.
• Content that infringes someone else’s rights.
• Sexual, violent or otherwise explicit material.

The AI providers that produce results apply their own content checks and refuse requests they consider unsafe; a refused creation simply fails. We may also refuse or remove anything that breaks these rules and close the account of anyone who does so repeatedly. Report anything you believe breaks them to support@vyyna.com.

Credits

Credits are what a creation costs, and they are spent when you create. Ten credits make one image, on every plan and every pack. If a creation fails for a reason on our side — the provider errs, our systems err, or a request is refused by the safety checks before anything is made — the credits are returned to your balance automatically. A creation that comes back not looking the way you imagined is still a creation; that is what the credit paid for.

There are two kinds of credit, and they are kept apart. Bought credits come from a pack. They never expire, they stay yours if you cancel a plan, and they are only lost if you delete your account. Plan credits come with a subscription: a fixed number each month, replaced — not added to — when the plan renews. Plan credits are spent before bought ones. When a plan ends, its unspent plan credits end with it; bought credits are untouched.

Credits have no value outside Vyyna. They cannot be exchanged for money, moved to another account, or sold.

Plans

A plan is a subscription bought on this website, paid monthly or yearly by card through our payment provider, Stripe. The price, the period, what it includes and what it renews at are shown before you pay. It renews automatically at the end of each period, charging the card on file, until you cancel. A yearly plan is paid once a year and its credits arrive month by month.

Cancelling. You can cancel at any time from Settings → Plan → Manage plan. Your plan stays active, with its credits, until the end of the period you have paid for, and is not charged again. Cancelling does not refund the current period.

Changing plan. Moving to a bigger plan takes effect at once: you pay the difference for the rest of the current period, and receive the difference in credits for the same part of the period. Moving to a smaller plan takes effect at the next renewal; until then you keep the plan you paid for.

Failed payments. If a renewal cannot be charged, Stripe will tell you and retry the card over the following days. Your credits and creations are safe while it does. If the payment keeps failing, the plan ends; bought credits stay yours.

One plan per account. If a second plan is paid for while one is running, the second is cancelled and refunded in full.

Buying, and who you buy from

On this website you buy from us, and the payment is taken by Stripe, which issues the receipt. The prices shown are what you pay. Refunds are asked of us at support@vyyna.com; where we refund a purchase, the credits it granted are removed from your balance — including any already spent, which takes the balance below zero until the next credits arrive.

In the app you buy from Apple or Google, not from us. They take the payment, they issue the receipt, and a refund is asked for from them under their own terms. We can see that a purchase happened and we can put credits back into a balance, but we cannot reverse a charge. If a store refunds a purchase, the credits it granted are removed from your balance, including any that would take it below zero.

Your right to change your mind

If you are a consumer in the European Union or the United Kingdom you normally have fourteen days to withdraw from a purchase of digital content. Credits are supplied immediately — a pack the moment it is paid, a plan's credits the moment the period begins — and by completing a purchase you ask for that immediate supply and accept that your right to withdraw ends once the credits are in your balance. Where credits remain entirely unspent, write to support@vyyna.com within fourteen days and we will refund the purchase; for an in-app purchase, ask the store, which holds the payment.

If you are buying as a business

Most of what the Studio is for is business use, and a few things work differently when the customer is a company, a sole trader or anyone else buying for purposes related to their trade.

• Who the customer is. If you buy with a company’s details, the company is the customer and you confirm you are authorised to bind it. One account is one customer; sharing a login outside your own organisation is not permitted.
• VAT and invoicing. Prices on this website are shown in euro. VAT is applied at checkout according to where you are and the details you give: a business in another EU member state that provides a valid VAT number is invoiced without Italian VAT under the reverse-charge rules and accounts for the tax itself. Enter your VAT number and billing details at checkout, because they go on the invoice Stripe issues and they cannot be added to an invoice afterwards.
• No fourteen-day withdrawal. The right to withdraw described above is a consumer right. It does not apply to a purchase made for business purposes.
• Liability between businesses. We are not liable to a business customer for loss of profit, loss of revenue, loss of business or loss of anticipated savings, and the overall limit stated below applies. Nothing in these terms excludes liability the law does not allow to be excluded.
• Your own obligations stay yours. Platform policies, advertising rules, product-description duties, AI labelling and the rights in your brand and your product photographs are yours to satisfy, as set out above.

When we refund, and when we do not

A credit pays for one attempt, not for a particular result. Generated images and videos are unpredictable: the same trend run twice does not produce the same thing, a likeness may not satisfy you, a product may come out with its proportions or its lettering wrong, and a request may be refused by the safety checks. None of that is a ground for a refund, and the credits spent on it are spent. If a result disappoints you, run it again — that is what the catalogue and the credit price are built around.

Where something goes wrong on our side, you do not pay for it. If a generation fails, times out, is lost, or takes credits and produces nothing, the credits return to your balance by themselves — the reservation is released and you will see the movement in Settings → Credits. You do not need to ask, and you do not need to notice. If credits were taken and nothing came back and your balance has not been put right, write to support@vyyna.com with the date and we will correct it.

Money back, as opposed to credits back, is a separate thing and narrower. We return money where a purchase was charged in error — a double charge, a charge after a cancellation, a plan paid twice — and where a purchase is entirely unspent and asked about within fourteen days, as described above. We do not return money for credits that have been spent, whatever they were spent on. For a purchase made inside the app, the payment is held by Apple or Google and the refund has to be asked of them.

What we promise, and what we do not

We work to keep Vyyna available and to make every trend produce a good result, but generated images and videos are unpredictable by nature: a result may not look the way you imagined, and the same trend run twice will not produce the same thing. That is what the credit paid for — the attempt, not a particular outcome. Where a creation fails for a reason on our side, the credits come back.

The service is provided as it is. Nothing here limits our liability for death or personal injury caused by negligence, for fraud, or for anything the law where you live does not allow to be limited. Beyond that, and to the extent the law allows, our liability to you is limited to the amount you paid us in the twelve months before the claim arose.

Ending it

You can stop using Vyyna at any time and delete your account from inside the app or from this page. We may suspend or close an account that breaks the rules above, and we will say why unless the law prevents us. Deleting your account cancels any plan at once and is not refunded for the current period. Unspent credits are not refunded when an account is closed for breaking these rules; in every other case, ask us, or the store for an in-app purchase.

Changes

These terms will change as the app does. When a change materially affects your rights we will tell you in the app before it takes effect, and continuing to use Vyyna afterwards means accepting it. The date at the top of this page always says when it last changed.

The law that applies

Italian law governs this agreement. If you are a consumer, that does not take away the protection of the mandatory rules of the country you live in, and you can bring proceedings in your own country’s courts. The European Commission’s online dispute resolution platform is available at ec.europa.eu/odr.

Trends, reshoots and Studio templates

Vyyna recreates the concept of a popular format using original recipes and your own media. We do not copy, host or redistribute anyone else’s videos, audio or images. The photographs behind the reshoots are ours; you may use the creation you make from one as you like, but the original photograph stays ours.

The same holds in the Studio. The templates, the recipes behind them, the scenes we filmed for the UGC clips and the demonstration pictures on this website are ours and stay ours. What you make with them — your product, your brand, in one of those scenes — is yours, under the licence described above. You may not extract, resell or republish our templates, our filmed scenes or our demonstration media as material of your own, and the clips are delivered with their own sound or silent: add music from the platform you post to, which is where the licence for it lives.

Contact

support@vyyna.com