AI product photography

AI product photography is making a finished photograph of a real product without photographing it again: you supply one picture of the product and the scene around it is generated - the surface it stands on, the light, the props, the shadow and the reflections. It is not drawing a product from a description. The product in the picture is your product, taken from your own photograph; everything around it is new.

Run it again. Generated pictures are not deterministic: the same template run twice does not give the same thing, a label can come out with its lettering soft, proportions can go slightly wrong, and a request can be refused by the safety checks. A credit pays for one attempt, not for a particular result, so a picture you do not like is still a picture and the credits spent on it are spent - which is why the credit price is set low enough that trying again is the normal thing to do rather than a loss. Where something fails on our side - the provider errs, the job times out, credits are taken and nothing comes back - the credits return to your balance automatically, without asking. The terms set out exactly which case is which.

For the staged, graphic and lifestyle pictures a shop needs every week - product pages, marketplace listings, feed posts, adverts, seasonal sets - yes, and that is most of what a shop needs. For a hero photograph of a hand-made object where the material is the whole point, a photographer is still better. The sensible answer is both: a shoot once, this every week after it.

Yes, at least one, and it is the whole reason the result is your product rather than something like it. A link to your shop is usually enough, because the photographs already on your product page are the ones it reads. A plain picture on a plain background works best; a dark, blurred or heavily filtered photograph comes back looking like a dark, blurred photograph in a better scene.

That depends on the marketplace, and the two big ones differ. Amazon’s policy allows AI-assisted and AI-generated listing images provided the picture shows the product exactly as it ships, and asks for substantial changes to be disclosed. Etsy is stricter: its seller policy expects a listing photograph to document the actual finished item and asks sellers to declare AI use, so on Etsy the safe pattern is a real photograph as the listing image and these for campaign, social and email imagery. Read the current policy of each marketplace before you upload - both changed during 2026, and the rule is theirs, not ours.

Yes, and both are built for it: the advert shelf makes a finished advertisement with your headline, your button and your colours, in the shapes a feed and a story want. Meta and TikTok both ask advertisers to flag realistic AI-generated content in the publishing flow, so use that switch, and keep every claim in the picture to something your product page already says.

Yes. Paste your Shopify shop’s address and your brand is read from the site - colours, typefaces, logo, the words you sell in - and your products are read from their own pages, photographs included. WooCommerce and anything else that prints structured data for Google read the same way. Some very large sites block automated readers; when that happens the page says so, the read costs nothing, and you upload photographs instead.

Sometimes, and it depends on where the picture is published rather than on how it was made. Etsy asks for AI use to be declared on a listing, Amazon asks for substantial AI modification to be disclosed, Meta and TikTok have an AI-content switch for advertisers, and transparency obligations under the EU AI Act began applying during 2026. None of that is our rule to make or to waive: check the policy of the platform you are posting to. What we do insist on is that nothing here may be presented as a real customer or as a claim your product cannot support.

You own what you make, and selling with it needs a plan that carries the commercial licence - Creator or any Studio plan. On those, the pictures and clips are yours to use on your product pages, your listings, your paid advertising, your email and your print, with no per-use fee and no expiry, and a picture made while such a plan was running stays licensed after it ends. Starter is for personal work and does not carry the licence. The terms set this out in full.

No. The shape, the colours, the materials and every word on the label are kept as your own photograph shows them - that is a rule inside every template rather than a setting that can be switched off. Nothing is written onto your packaging that is not already there, and no logo, slogan, number, capacity or percentage is invented.

No, and there is nowhere to write one. You paste your shop’s address, choose a template and, on the templates that have words in the picture, type your own headline. The recipe behind each template is written and tested by us against real products, which is why the same template gives the same look on a bottle, a trainer and a jar.

About a minute for one picture, and several run at once - how many depends on the plan. Reading a product page takes a few seconds and reading a site for the brand kit takes under half a minute, both of them once. A catalogue is then the same template run down a list of products, which is the thing that makes this different from a shoot: one look applied to everything you sell, in an afternoon.

Your photographs are used to make what you asked for and nothing else. Nothing you upload or make is published, shown to anybody else, or used to train a model - the providers who do the processing are contractually barred from training on it, and you own everything you send and everything you get back. Finished pictures sit in your library behind a signed, time-limited link only your account can ask for. They are kept thirty days, or - with a plan - for as long as the plan runs and thirty days after it ends, and then deleted for good, so downloading what you want to keep is part of the routine. The privacy page sets all of this out in full.