AI UGC ads

An AI UGC ad is a short, phone-shot-looking video of a product in someone’s hands - the kind of clip a customer would post - generated instead of filmed. UGC stands for user-generated content. Here the scene is one we filmed ourselves with a stand-in product, and your product is built into it from one of your own photographs, so the clip is new but the product in it is really yours.

Generated video is allowed on all three. What is not allowed is passing it off as something it is not. Meta and TikTok both ask advertisers to flag realistic AI-generated content in the publishing flow, so use that switch; never present a clip as a genuine customer review; and keep any claim in the clip to something your product page already says. Each platform’s policy is its own and changes, so read the current one before you run paid spend behind it.

On a paid advert, assume yes: Meta and TikTok both provide the switch for exactly this, and transparency obligations under the EU AI Act began applying during 2026. The rule belongs to the platform and to where you sell, not to us. What is ours is simpler and does not change: the person in the clip is not a customer of yours, and nothing in the product will call a clip a review or a testimonial.

Not in the filmed scenes - those are ours, and your product is placed into them. If you want your own face or your own model, upload your photograph and use a still template instead, which builds the picture around the people in your photograph rather than around ours.

Not yet. Each scene is filmed with its own action and, where it speaks, its own line, written for the length the scene was filmed at. What is yours is the product, the brand around it and the choice of scene - and the caption and the platform’s own audio, which go on when you post.

We do not publish a figure for that, and you should not trust anybody who does without seeing the test behind it. What can be said plainly is structural: briefing a creator gets you one clip for a fee, after a fortnight, under a usage window that expires, and if it is wrong you start again. This gets you several scenes the same evening, which means you can run them against each other and let your own numbers decide - and that is the honest reason to use it.

Make it again. Generated video is not deterministic: the same scene run twice does not give the same clip, a hand can hold the product a little oddly, a label can come out soft, and a request can be refused by the safety checks. A credit pays for one attempt, not for a particular result, so a clip you do not like is still a clip and the credits spent on it are spent - and because a clip costs by the second, a short scene is the cheap way to see whether a product films well before you spend on a long one. Where something fails on our side - the provider errs, the job times out, credits are taken and nothing comes back - the credits return to your balance automatically, without asking. The terms set out exactly which case is which.

Vertical 9:16 MP4, which is the shape a TikTok feed, an Instagram Reel and a story all want, so the clip can be posted without recropping. The silent motion clips are square where the scene was filmed square. How sharp the clip is, is yours to choose when you make it.

A few seconds each: every scene is filmed at the one length it was written for, because the action and the line in it were built for that length. A longer advert is several clips cut together in whatever you edit in, which is also how most thirty-second social adverts are made.

You own them, and running them as paid advertising needs a plan that carries the commercial licence - Creator or any Studio plan. On those the clips are yours for paid social, your product pages, your email and your own channels, with no per-use fee and no expiry, and a clip made while such a plan was running stays licensed after it ends. Starter is for personal work and does not carry the licence.

No, and deliberately. Clips arrive with their own sound or silent, and you add audio from the platform’s own library after you post - TikTok and Instagram hold the licence for the music in those libraries and we do not. Putting a commercial track into an exported file is how an advert gets muted or taken down.

Yes. Paste your Shopify shop’s address and your brand is read from the site and your products from their own pages, photographs included, which is what the clip is built from. WooCommerce and anything else that prints structured data for Google read the same way. Some very large sites block automated readers; when that happens the page says so, the read costs nothing, and you upload photographs instead.

Your photographs are used to make what you asked for and nothing else. Nothing you upload or make is published, shown to anybody else, or used to train a model - the providers who do the processing are contractually barred from training on it, and you own everything you send and everything you get back. Finished clips sit in your library behind a signed, time-limited link only your account can ask for. They are kept thirty days, or - with a plan - for as long as the plan runs and thirty days after it ends, and then deleted for good, so download the ones you want to keep. The privacy page sets all of this out in full.