Black Friday & Cyber Monday ads
Black Friday ads are the sale pictures an online store runs in the last week of November: Facebook and Instagram ads, Instagram posts and stories, TikTok ads, a banner for the store and an email header, each showing the product and the offer. Vyyna makes them with AI from your own product, in your brand. Paste your shop’s address and your colours, typefaces, logo and tone are read from the site; choose a product and a Black Friday or Cyber Monday template, type your offer, and the ad comes back in about a minute - your real product, photographed again in a Black Friday, Cyber Monday or holiday gift scene, in 4:5, 9:16, 1:1 or a wide banner. No designer, no photo shoot and no prompt to write, and on the Creator and Studio plans a commercial licence for paid ads.
Works best with your brand's own website address.
How to make Black Friday and Cyber Monday ads in three steps
- 01Paste your shop’s address
Your brand is read from the site - colours, typefaces, logo, tone - and your product from its own page, or from photographs of yours.
- 02Choose a Black Friday template
Sale ad, gift ad, Cyber Monday, price drop, store banner or email header. Type your offer and your button; nothing else to write.
- 03Get every format
The ad comes back in your brand in about a minute, in the shape you need for the feed, stories, TikTok, the store or the email.
What Black Friday ads does an online store need?
Five kinds, all in the same week, all looking like the same brand: a sale ad for Facebook and Instagram, an Instagram post and story, a TikTok ad, a Black Friday banner for the top of the store, and an email header for the teaser, the launch, the reminder and the last chance. Making each one separately is the work that piles up in November.
Here one product and one look are carried through all of them: the same scene and the same offer, made again in each format rather than cropped from one picture and squeezed into the others.
- Black Friday sale ads
The product with the discount and the end date, readable in the first second - the ad that closes the sale.
- Gift ads and gift guides
The product as a present: gifts for her, gifts for him, under the tree, gifts under a price. Gifting is what November and December shoppers are looking for.
- Cyber Monday ads
The same product in a sharper, digital look for the Monday after, so the second sale does not look like a rerun of the first.
- Black Friday banners and email headers
Wide pictures with room for the words, for the top of a Shopify store and the top of an email.
What are the best Black Friday ad ideas?
The ones that show the real product and the offer at once, in the brand’s own look. These are the Black Friday ad ideas that worked best for online stores last season:
- The plain sale ad
The product, the discount where the eye lands first, and the date it ends. Simple beats clever on the weekend itself.
- The gift for her or for him
The product in a cosy, giftable scene with a ribbon or wrapping - for shoppers buying for someone else.
- The price drop
The old price struck through and the new one beside it, when the saving is the story.
- Early access
A dark, exclusive teaser for subscribers before the sale opens - it builds a list as well as a sale.
- Christmas after Black Friday
The same product on a festive table or under the tree, to keep selling after Cyber Monday until the last shipping day.
When should I make my Black Friday ads?
Now, weeks before the day. Advertising gets dearer through November as every store competes for the same people, so Black Friday ads should be made and tested early, when showing them costs less, and the best of them kept for the weekend. Black Friday 2026 is on 27 November and Cyber Monday on 30 November; many shoppers start looking for deals from the end of October.
What size should a Black Friday Instagram post or banner be?
4:5 (1080 × 1350) for an Instagram or Facebook feed post, where it takes more of the screen than a square; 9:16 (1080 × 1920) for Instagram and Facebook stories, Reels and TikTok; 1:1 where a square is asked for; and a wide 16:9 or 3:1 shape for a store banner or an email header. Each ad here can be made in any of them, so the whole Black Friday campaign matches.
What will it not do?
It will not make your offer up for you or dress it up as something it is not.
- No invented discounts
The offer is the one you type. Nothing adds a percentage, a price or a deadline you did not give it.
- No fake countdowns
A date can be on the ad because it is true. A ticking clock that resets for every visitor is not something we make.
- Your product stays your product
Shape, colours and every word on the label are kept as your photograph shows them; no logo or claim is added to it.
Frequently asked questions about Black Friday ads
Paste your shop’s address so your brand is read from the site, choose a product and a Black Friday template, type your offer, and the ad comes back in about a minute in your colours and typefaces, with your real product in it.
Yes. There are Black Friday and Cyber Monday templates for sale ads, gift ads, price drops, early access, store banners and email headers, each made in the 4:5 and 9:16 shapes Instagram, Facebook and TikTok use.
Yes. You give it a photograph of your product - or the address of its page - and the product is photographed again into a Black Friday, Cyber Monday or holiday scene. It is your product, taken from your own picture, not a drawing of something similar.
Choose the store banner template, type your headline and offer, and it comes back as a wide picture with the product on one side and room for the words on the other, ready to upload to your Shopify, WooCommerce or Etsy store.
The offer and the product, plainly: what is on sale, how much off, and until when. The best Black Friday ads are the ones a shopper understands in one second while scrolling.
Black Friday ads usually lead with the sale and with gifts; Cyber Monday ads are the second, online-only sale three days later and look sharper and more digital, so the Monday campaign does not look like a rerun of the Friday one.
Yes, on the Creator and Studio plans, which carry a commercial licence for paid ads on Meta, TikTok and Google, your store, marketplaces, email and print. Starter is for personal work.
No. There is nowhere to write a prompt. You choose a template, type your offer, and the recipe behind it does the rest.
Read next
- AI product photography
AI product photography for e-commerce: one photo of your product becomes a product shot, a lifestyle scene, an advert or a marketplace listing.
- AI UGC ads
An AI UGC ad is a short video of a product in someone's hands, generated not filmed. From your shop and your product, for TikTok, Reels and Meta ads.
- Plans and credits
What a picture and a clip cost, and what each plan includes.
- Vyyna
The front page: the Studio, the templates, and the photo trends.